The new frontier of interactivity in TV

Without any doubt, Augmented Reality is one of the top emerging technologies of these years: market analysts, such as ABI Research, IDC and Digi-Capital, believe that it is on the cusp of going mainstream. There are already many applications of AR, in several areas (education, medicine/healthcare, tourism, game, real estate, industrial design…), as well as companies that make use of it (e.g. Ikea, Amazon, Coca Cola and many others).

And now it’s time for television! BicFormats, together with its partner Aumenta+, has developed a number of formats based on this game-changer technology, full of opportunities both for the shows themselves and for the sponsors.

Do you want to test? Just download the App (, frame the image and … welcome to the future of interactivity!